I don't know about you, but sometimes I prefer gift cards because it leaves you the chance to buy exactly what you want, need and know you will use. It also leaves you the privilege to do the shopping all on your own, or save it for later when you're good and ready to purchase.
No wondering if your friends and family will pick the right thing--you get to do it yourself!
The gift of Gift Cards or Gift Certificates is a quick and easy way to give the gift of Get Whatever You Want! that often is quite rewarding to the receiver.